In 2012 Italiantouch developed the e-commerce section of the brand: store.fay.com, developing the technology , the product merchandising and the management of all end-to-end. From December 2012, this section became integrated into the Fay.com website.
Taken over in the late seventies by the Tod’s Group, Fay was originally developed in the United States as a brand specialized in the production of outerwear inspired by the uniforms of American firefighters, with a four hook closure. The evolution of the brand, which now includes men’s and women’s lines, complete with accessories, is characterized by the double-life philosophy: each piece is designed to be worn on different occasions – from business to leisure, from the city to dynamic outdoor experiences.
The” Fay code” is synonymous with casual elegance and a sophisticated, modern and versatile expression of an Italian taste that perfectly and timelessly combines quality, innovation and luxury. It’s the perfect balance between British flavor and local craftsmanship. A bewitching and ever-present style.
- The Luxer The Luxer is an online multibrand store going beyond novelties and seasonal trends, offering its customers sophisticated and unexpected products – a selection based on culture, tradition and the uniqueness of handmade goods. Limited edition and capsule collections especially created for The Luxer are the hallmarks of this multi-brand store – the new online destination for shoppers searching for luxury and tradition - products that tell the story of great Italian style.
- Roger Vivier Brand Page In 2012, along with the other e-commerce sections of the Tod’s group , Italiantouch creates a section dedicated to the Maison Roger Vivier within the multi-brand, online store, The Luxer. In August 2014 the e-commerce section store.rogevervivier.com was developed. Italiantouch handled all the technology , the development of the merchandising and the management of all end-to-end for the European market (7 countries) and the US.
- Hogan Brand Page In 2012, Italiantouch developed an e-commerce section of the brand: store.hogan.com , developing the technology , the product merchandising and the end-to-end management of the site . This section became integrated with Hogan.com in December 2012. In July 2014 Hogan.com was launched in the US market, as was the version for all mobile devices.
- Tod's Brand Page In 2012 Italiantouch developed the e-commerce section of the brand : store.tods.com, developing the technology , the product merchandising and the management of all end-to-end . From December 2012, this section became integrated into the Tods.com website. In December 2014 the version for all mobile devices was released.