In 2012 Italiantouch developed the e-commerce section of the brand: store.fay.com, developing the technology , the product merchandising and the management of all end-to-end. From December 2012, this section became integrated into the Fay.com website.

Taken over in the late seventies by the Tod’s Group, Fay was originally developed in the United States as a brand specialized in the production of outerwear inspired by the uniforms of American firefighters, with a four hook closure. The evolution of the brand, which now includes men’s and women’s lines, complete with accessories, is characterized by the double-life philosophy: each piece is designed to be worn on different occasions – from business to leisure, from the city to dynamic outdoor experiences.


The” Fay code” is synonymous with casual elegance and a sophisticated, modern and versatile expression of an Italian taste that perfectly and timelessly combines quality, innovation and luxury. It’s the perfect balance between British flavor and local craftsmanship. A bewitching and ever-present style.

Other Projects

exclusively develops and manages Tod's, Roger Vivier, Hogan, Fay, and The Luxer online stores