ROGER VIVIER Brand Page

In 2012, along with the other e-commerce sections of the Tod’s group , Italiantouch creates a section dedicated to the Maison Roger Vivier within the multi-brand, online store, The Luxer. In August 2014 the e-commerce section store.rogevervivier.com was developed. Italiantouch handled all the technology , the development of the merchandising and the management of all end-to-end for the European market (7 countries) and the US.

Considered the “Faberge of footwear” and the creator of the first stiletto heel in the fifties, Roger Vivier designed eccentric shoes embellished with precious details –shoes he defined as “sculptures “. The artistic heritage and unique tradition of the Maison Roger Vivier found new life with the rebirth of the brand following its acquisition by Diego Della Valle in 2003. The legacy of Monsieur Vivier returned to shine, adding new chapters to his brand’s story through the creative direction of Bruno Frisoni, who incorporated handbags, small leather goods, jewelry and sunglasses into the collections.

 

Inès de la Fressange , a fashion personality famous for her classic French elegance, represents the Parisian fashion house with the wit and whimsy that make up the unique and inimitable style of Roger Vivier .

 

The universe built by Roger Vivier is one of subtle contrasts , a spectacular world of dreams and desires that has enchanted the most elegant and fascinating women in the world. It’s a symbol of the timeless, sophisticated and extravagant Parisian class.

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ItalianTouch
exclusively develops and manages Tod's, Roger Vivier, Hogan, Fay, and The Luxer online stores